Simon Community
Homeless ASMR
To turn the attention towards the 320,000 homeless people across the UK Simon Community launched a series of ASMR films using sounds often experienced by people who are forced to sleep outside. Launched during Homelessness Awareness Week, prominent ASMR influencers like Karuna Satori, ASMR With Sasha, and Whispers Red ASMR shared the videos with their community.
Covered by: Now This News, Campaign Brief, Little Black Book, Best Ads on TV
Film — The Crunching Sound of a Plastic Bag
Film — The Relaxing Sound of Rain
Case Study
Awards
Cannes Lions - Finalist (Media)
D&AD - Shortlist (Media)
LIA - Bronze (Music & Sound)
LIA - Shortlist (Branded Entertainment)
One Show - Shortlist (Audio)
One Show - Shortlist (Entertainment)
One Show Asia - 3x Merit (2x Sound Design, Integrated)
Ad Stars - Silver (Sound Design)
Ad Stars - 4x Bronze (Film, Diverse Insights, 2x Human Rights)
Ad Stars - 8x Finalists
Cresta Awards - Bronze (Brand Purpose)
Cresta Awards - Finalist (Social)
Creative Circle Singapore - 3x Finalists
