Pollution Makeup
by Pond’s
Delhi is the most polluted city in the world. 200 million toxins land on women’s faces daily without them realizing it. To promote Pond’s Facial Cleanser, Unilever wanted to open their eyes to the problem. So, they showed them in the most tangible way how their skin gets affected and created the first range of makeup made from Delhi’s air pollution.
Awards
Best Ads - Best Direct Marketing