Cadbury
Generosity Bar
In the Philippines, where almost one third of children under five are malnourished, Cadbury has created a chocolate bar without milk, and is donating the glass and a half to children in need. The special edition chocolate bar was promoted in series of out-of-home ads and events across Manila. The campaign reached 83 million people in one week and achieved more than 164 million media impressions. So far 200,000 glasses of milk have been donated to Filipino children.
Generosity Bar — Case Study
Awards
Cannes Lions - 3 Shortlists (Media, Direct, Brand Experience & Activation)
D&AD - Shortlist (Impact)
Clio - Shortlist (PR)
One Show - 3 Shortlists (Creative Effectiveness, Direct, Integrated)
Creative Circle Singapore - Silver, Bronze, Finalist
Cresta Awards - Gold (Brand Purpose)
Ad Stars - Silver (Healthcare)
Ad Stars - Bronze (Social & Influencer)
Ad Stars - Bronze (Human Rights)
Ad Stars - 4 Shortlists (PR, Media, Design, Direct)
Creative Circle Singapore - 1 Silver, 1 Bronze, 1 Direct
Best of Ogilvy Worldwide
Best Ads - Best Experiential
