The Virtual
Heineken Silver
If you want to do something fresh in 2022, you do it in the metaverse. So, Heineken launched its new extra fresh beer exactly there. People went crazy about the new virtual Heineken Silver.
Everyone tried to try it, even our competitors. And not only in the metaverse.
The virtual beer was all over the web and even in the real wald on delivery apps, in supermarkets, and in real bars. People were craving to taste a beer that didn’t exist and that's when we ended this nonsensical madness and we launched it in the real world: this time Extra fresh for real.
The Virtual Heineken Silver - Case Study
Decentraland launch film - Parachute
Decentraland launch film - Cheers
Decentraland launch film - Can opener
Awards
Cannes Lions - Silver (Brand Experience & Activation)
Cannes Lions - Silver (Social & Influencer)
Cannes Lions - Silver (Digital Craft)
Cannes Lions - Bronze (Social & Influencer)
Cannes Lions - Finalist x 3
LIA - Bronze (Integration - Zeitgeist)
NY Festival - Bronze (Direct)
CLIO - Silver (Branded Entertainment & Content)
Eurobest - Grand Prix (Social & Influencer)
Eurobest - Gold (Brand Experience & Activation)
Eurobest - Gold (Digital Craft)
Eurobest - Bronze (Social & Influencer)
Eurobest - Bronze (Integrated)
Eurobest - Finalist x2
One Show - Merit
Golden Drum Awards - Grand Prix (Digital Craft)
Golden Drum Awards - Silver (Digital Mobile & Tech)
Golden Drum Awards - Silver (Engagement)
Golden Drum Awards - Silver (Activation)
Golden Drum Awards - Silver (Brand Building)
Golden Drum Awards - Bronze (Integrated)
Best Ads - Best Interactive