Heineken
Are you Still with us?
Beer drinkers tend to be immature, enjoy easygoing fun and share this with friends. This attitude has its rules, its music and its films. By launching “Are You Still With Us?” multi-media campaign, Heineken wanted to remind its target that the risk of becoming serious and deep is always around the corner. The campaign ran in 2009 and 2010 in Italy, but quickly gained attention on a global stage.
Heineken “Are you still with us?” — Integrated Case Study
Awards
Cannes Lions - Shortlist (Effectiveness)
ADCE - Grand Prix
ADCI - 1 Gold (Integrated), 1 Bronze (Activation)
LaRepubblica.it
24h
To promote the online platform of the biggest newspaper in Italy, La Repubblica launches the campaign “The world changes in seconds”. Through print and TV, the brand reminds its readers the importance of following the news as they develop.
Awards
Clio finalist
ADCI finalist
Glassing Eyewear
Crashing MIDO
To promote its new collection at MIDO, the most important international optical fair in Italy, Glassing decides to crash the event instead of paying for a regular stand, making the brand positioning “Sunglasses for Immatures” famous among retailers. The promotion generated 90K worth of orders in the first 3 days and opened the brand to 5 foreign markets.
